Recently I had an opportunity to hear a key note speech by Guy Kawasaki in Bangalore, India. He was the inaugural key note speaker at this year's NASSCOM Product Conclave event held in Bangalore on October 27-28. The auditorium was bustling with budding entrepreneurs, techies, social media enthusiasts, and marketing gurus. This was my first opportunity to hear Guy live and it was worth every second. Though I heard his podcasts, numerous web events and saw YouTube videos, but this was different.
Guy delivered a speech on Entrepreneurship 2.0. He said, if one needs to make it big, he needs to jump the curve. 10% better will not work. He started his presentation with this thought. His prescription to Enterprise 2.0 organizations are -
1. Build what you want to use
2. Pay '0' Rs. for Tools
3. Pay '0'Rs for Marketing
4. Suck down/across
5. Use Twitter (and Tweetmeme)
6. Pay '0' Rs for People
7. Put everything in the cloud
8. Ship then test
9. Forget venture capital
10. Niche thyself
Guy has been a big evangelizer of all social media tools, particularly tweeter. In his words, 'Using Tweeter, one can single handedly manage the entire marketing efforts without spending a cent'.
Guy Kawasaki can be followed on Twitter @GuyKawasaki. He also writes a blog, called 'How to Change the World'.
