Ford goes digitally Social. Increases social marketing spend more than industry average.

One more example of how old world companies embracing Social media in a big way. The world seems to be changing at a faster pace than what many of us thought. Automobile companies in the US have adopted social media tools for a while to talk about their brands and listen to their customers’ feedback. However, there is no fun if the brand owners themselves talk about their brands. The idea is people talk about their brands and spread the experience through viral, blog and other social media tools.

Automobile major Ford just did that through Fiesta Movement, a very innovative and integrated social media marketing campaign for their upcoming launch Fiesta cars. The automobile giant gave away 100 Fiesta cars to people to drive and live with. The campaign delivered phenomenal results. People blew up the publicity using viral and other social media networking tools like blog, facebook, youtube, and twitter. The messages were floating everywhere on the Internet.

 The company received -

• 11 million social networking impressions

• Five million engagements on social networks (people sharing and receiving)

• 11,000 videos have been posted

• 15,000 Tweets (not including re-tweets)

• 13,000 photos